Concepedia
Statistics
Publications
1
Citations
10
H-Index
Active since
1998
Nicky Riley is an author specializing in need-state segmentation, marketing planning, and customer need states.
Publications per year
1998–1998
Understanding Need. States and their Role in Developing Successful Marketing Strategies
Alison Leith, Nicky Riley · Market Research Society Journal · 1998 · 10 citations
Business, Marketing, Marketing Management +8
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