Concepedia
Statistics
Publications
1
Citations
10
H-Index
Active since
1998
Alison Leith is an author specializing in business, strategic marketing, and customer need states.
Publications per year
1998–1998
Understanding Need. States and their Role in Developing Successful Marketing Strategies
Alison Leith, Nicky Riley · Market Research Society Journal · 1998 · 10 citations
Business, Marketing, Marketing Management +8
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