Shobhana Madhavan

Publications

Citations

H-Index

1989

Active since

Affiliations

Manonmaniam Sundaranar University(Current)

Shobhana Madhavan is an author at Manonmaniam Sundaranar University specializing in digital marketing, consumer decision making, and consumer research.

Top concepts

HealthEast AsiaMarketingJournalismManagementFood ChoiceFood QualityFood ScienceFood MarketingOnline Reviews

Publications per year

1989–2020

Publications

Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

B Rajeswari, Shobhana Madhavan, R. Venkatesakumar et al. · Rajagiri Management Journal · 2020 · 20 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +21

The car in Southeast Asia

Andrew Spencer, Shobhana Madhavan · Transportation Research Part A General · 1989 · 15 citations

Central Asian Study, East Asia, Southeast Asia +1

Distribution characteristics of star ratings in online consumer reviews

R. Venkatesakumar, Sudhakar Vijayakumar, S. Riasudeen et al. · Vilakshan – XIMB Journal of Management · 2020 · 10 citations · Full text

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