Concepedia

B Rajeswari

BR

4

Publications

126

Citations

4

H-Index

2019

Active since

Affiliations

Pondicherry University(Current)

Aligarh Muslim University

Manonmaniam Sundaranar University

B Rajeswari is an author at Pondicherry University specializing in food choice, marketing, and health sciences.

Top concepts

MarketingFood ChoiceHealthManagementFood QualityPublic HealthFood MarketingConsumer BehaviorConsumer ResearchMarketing Insights

Publications per year

2019–2020

4

Publications

4

The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach

Muhammad Ahsan Sadiq, B Rajeswari, Lubna Ansari et al. · Journal of Retailing and Consumer Services · 2020 · 83 citations

Food Choice, Nutrition, Behavioral Sciences +7

Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage

B Rajeswari, Shobhana Madhavan, R. Venkatesakumar et al. · Rajagiri Management Journal · 2020 · 20 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +21

Segmentation of Indian shoppers in the context of organic foods

Muhammad Ahsan Sadiq, B Rajeswari, Lubna Ansari · South Asian Journal of Business Studies · 2019 · 13 citations

Segmentation Literature, Consumer Study, Public Health Nutrition +19

Distribution characteristics of star ratings in online consumer reviews

R. Venkatesakumar, Sudhakar Vijayakumar, S. Riasudeen et al. · Vilakshan – XIMB Journal of Management · 2020 · 10 citations · Full text

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