8
Publications
231
Citations
8
H-Index
2018
Active since
Zhong Jian-an is an author at Zhejiang University specializing in consumer behavior, marketing, and management.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBehavioral SciencePsychologyBehavioral Decision MakingSocial SciencesSocial PsychologyCustomer Satisfaction
Publications per year
2018–2023
8
8
Mengwei Zhang, Jinsheng Cui, Zhong Jian-an · International Journal of Emerging Markets · 2023 · 20 citations
Customer Satisfaction, Brand Forgiveness, Behavioral Decision Making +22
Mengwei Zhang, Li Li, Yujian Ye et al. · Current Psychology · 2021 · 15 citations
Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +14
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