Jinsheng Cui is an author at Zhejiang University specializing in behavioral sciences, behavioral decision making, and consumer behavior.
Top concepts
MarketingPsychologyConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral Decision MakingManagementSocial SciencesSocial PsychologyCustomer Satisfaction
Publications per year
2021–2023
4
4
Mengwei Zhang, Jinsheng Cui, Zhong Jian-an · International Journal of Emerging Markets · 2023 · 20 citations
Customer Satisfaction, Brand Forgiveness, Behavioral Decision Making +22
Jinsheng Cui, Mengwei Zhang, Zhong Jian-an · Journal of Service Theory and Practice · 2023 · 11 citations
Customer Satisfaction, Service Failure Tolerance, Behavioral Decision Making +22
Rows per page
1–4 of 4