Thomas Burgartz

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Publications

Citations

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Active since

2014

Affiliations

University of Applied Sciences Europe(Current)

Thomas Burgartz is an author at University of Applied Sciences Europe specializing in management, relationship marketing, and customer relationship management.

Publications per year

2014–2016

Publications

A Small Step from Price Competition to Price War: Understanding Causes, Effects and Possible Countermeasures

Andreas Krämer, Martin H. Jung, Thomas Burgartz · International Business Research · 2016 · 39 citations · Full text

Management, Business Economics, Economics +6

Customer Relationship Controlling

Thomas Burgartz, Andreas Krämer · Controlling · 2014 · 24 citations

Management, Organizational Behavior, Strategic Management +8

Customer Value Controlling – Combining Different Value Perspectives

Andreas Krämer, Thomas Burgartz · Business and Management Studies · 2015 · 17 citations · Full text

Business, Marketing, Marketing Management +16

Controlling von innovativen Preismodellen

Andreas Krämer, Thomas Burgartz · Controlling · 2016 · 12 citations

Management, Innovation Management, Innovation +2

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