Concepedia

Marcel Meler

MM

Statistics

Publications

5

Citations

181

H-Index

5

Active since

1999

Affiliations

University of Osijek(Current)

Marcel Meler is an author at University of Osijek specializing in business, marketing, and destination marketing.

Top concepts

BusinessMarketingTourismManagementMarketing StrategyDestination MarketingAdvertisingTourism MarketingHealthCulture

Publications per year

1999–2012

5

Publications

5

Food marketing in the function of tourist product development

Marcel Meler, Zdenko Cerović · British Food Journal · 2003 · 102 citations

Economics, Food Marketing, Destination Marketing +12

Marketing identity of the tourist product of the Republic of Croatia

Marcel Meler, Drago Ružić · Tourism Management · 1999 · 29 citations

Culture, Destination Marketing, Advertising +7

GREEN MARKETING FOR GREEN TOURISM

Marcel Meler, Marija Ham · 2012 · 21 citations · Full text

Tourism Management, Green Marketing, Sustainable Development +16

Solving parameter estimation problem in new product diffusion models

Rudolf Scitovski, Marcel Meler · Applied Mathematics and Computation · 2002 · 16 citations · Full text

Parameter Estimation, Parameter Estimation Problem, Diffusion Process +3

Fundamentals of marketing

Marcel Meler · 2005 · 13 citations

U Kojem Djeluje, Advertising, Management +8

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