Concepedia

Carolyn E. Predmore

CE

Statistics

Publications

2

Citations

52

H-Index

2

Active since

1994

Affiliations

University of Massachusetts Boston(Current)

Carolyn E. Predmore is an author at University of Massachusetts Boston specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingTrustBusinessSales TrainingConsumer ResearchDigital MarketingBusiness AnalyticsMarketing Analytics

Publications per year

1994–2007

2

Publications

2

Sales Success as Predicted by A Process Measure of Adaptability

Carolyn E. Predmore, Joseph G. Bonnice · Journal of Personal Selling and Sales Management · 1994 · 34 citations

Marketing Analytics, Customer Satisfaction, Observed Adaptability Behaviors +15

New Challenges to Old Problems: Building Trust In E‐marketing

Tara J. Radin, Martin Calkins, Carolyn E. Predmore · Business and Society Review · 2007 · 18 citations

Digital Marketing, Interactive Marketing, Management +4

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