Concepedia

Nah Ray Han

NR

1

Publications

133

Citations

1

H-Index

2019

Active since

Affiliations

Grady Memorial Hospital(Current)

Nah Ray Han is an author at Grady Memorial Hospital specializing in sustainable marketing, advertising, and advertising effectiveness.

Top concepts

MarketingManagementAdvertisingConsumer CultureSocial MarketingConsumer BehaviorConsumer ResearchSustainable MarketingSustainable DevelopmentAdvertising Effectiveness

Publications per year

2019–2019

1

Publications

1

Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

Nah Ray Han, Tae Hyun Baek, Sukki Yoon et al. · Journal of Retailing and Consumer Services · 2019 · 133 citations

Marketing, Consumer Culture, Sustainable Marketing +13

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