Achim Oberg

Envisioning the ‘Sharing City’: Governance Strategies for the Sharing Economy

Sebastian Vith, Achim Oberg, Markus A. Höllerer et al. · Journal of Business Ethics · 2019 · 85 citations · Full text

Branding the university: relational strategy of identity construction in a competitive field

Gili S. Drori, Giuseppe Delmestri, Achim Oberg · MADOC (University of Mannheim) · 2013 · 64 citations · Full text

Social Identity, Organizational Identity, Identity Construction +13

The iconography of universities as institutional narratives

Gili S. Drori, Giuseppe Delmestri, Achim Oberg · Higher Education · 2015 · 62 citations

Bureaucracy, Humanities, Institutional Narratives +8

The Presentation of Self as Good and Right: How Value Propositions and Business Model Features are Linked in the Sharing Economy

Dominika Wruk, Achim Oberg, Jennifer Klutt et al. · Journal of Business Ethics · 2019 · 52 citations · Full text

The Unbearable Lightness of University Branding

Giuseppe Delmestri, Achim Oberg, Gili S. Drori · International Studies of Management and Organization · 2015 · 46 citations

Brand Strategy, Education, Organizational Culture +23