Concepedia

Bayu Wiratama

BW

2

Publications

27

Citations

2

H-Index

2020

Active since

Affiliations

State University of Semarang(Current)

Bayu Wiratama is an author at State University of Semarang specializing in management, marketing, and social change.

Top concepts

ArtsCultureFashionBrandingBusinessMarketingManagementFashion MediaSocial ChangeBrand Strategy

Publications per year

2020–2024

2

Publications

2

Digital transformation to enhance Indonesian SME performance: Exploring the impact of market competition and digital strategy

Dorojatun Prihandono, Angga Pandu Wijaya, Bayu Wiratama et al. · Problems and Perspectives in Management · 2024 · 17 citations · Full text

Slow Fashion in Indonesia: Drivers and Outcomes of Slow Fashion Orientations

Usep Suhud, Mamoon Allan, Bayu Wiratama et al. · Research in World Economy · 2020 · 10 citations · Full text

Consumer Study, Brand Strategy, Consumer Research +26

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