Concepedia

Tooba Ahmad

TA

9

Publications

293

Citations

9

H-Index

2021

Active since

Affiliations

COMSATS University Islamabad(Current)

University of Central Punjab

Preston University

College of Applied Sciences- Ibri

Tooba Ahmad is an author at COMSATS University Islamabad specializing in business, strategic management, and business strategy.

ORCID

Top concepts

Publications per year

2021–2024

9

Publications

9

Green intellectual capital and green HRM enabling organizations go green: mediating role of green innovation

Sami Ullah, Tariq Mehmood, Tooba Ahmad · International Journal of Innovation Science · 2022 · 69 citations

, , +20

How organizational readiness for green innovation, green innovation performance and knowledge integration affects sustainability performance of exporting firms

Sami Ullah, Tooba Ahmad, Mohit Kukreti et al. · Journal of Asia Business Studies · 2024 · 53 citations

, , +17

Integrating external stakeholders for improvement in green innovation performance: role of green knowledge integration capability and regulatory pressure

Sami Ullah, Tooba Ahmad, Bei Lyu et al. · International Journal of Innovation Science · 2023 · 47 citations

, , +20

A mediated moderation model of eco-guilt, personal and social norms and religiosity triggering pro-environmental behavior in tourists

Sami Ullah, Bei Lyu, Tooba Ahmad et al. · Current Psychology · 2023 · 38 citations

, , +12

Environmental impact assessment of CPEC: a way forward for sustainable development

Iram Khalid, Tooba Ahmad, Sami Ullah · International Journal of Development Issues · 2021 · 34 citations

, , +22

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