Concepedia
Statistics
Publications
1
Citations
19
H-Index
Active since
2011
Hsiang-Tzu Wan is an author specializing in brand development, brand management, and customer satisfaction.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand ManagementMobile MarketingBrand DevelopmentBusiness StrategyDigital Marketing
Publications per year
2011–2011
THE BUSINESS MODEL OF A SHANZHAI MOBILE PHONE FIRM IN CHINA
Jin‐Li Hu, Hsiang-Tzu Wan, Hang Zhu · Australian Journal of Business and Management Research · 2011 · 19 citations · Full text
Customer Satisfaction, Digital Marketing, Brand Strategy +19
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