Ivy S.H. Hii

The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

Kim‐Lim Tan, Ivy S.H. Hii, Wenqian Zhu et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 49 citations · Full text

Management, Marketing, Tourism Management +16

STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees

Kim‐Lim Tan, Gabriel C.W. Gim, Ivy S.H. Hii et al. · Current Issues in Tourism · 2023 · 40 citations · Full text

Social Sciences, Organizational Behavior, Psychology +12

Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work

Kim‐Lim Tan, Peter S. Hofman, Nurhafihz Noor et al. · Current Issues in Tourism · 2024 · 36 citations · Full text

Management, Hospitality Management, Human Resource Management +15

Students' choice of international branch campus in Malaysia: a gender comparative study

Adriel K.S. Sim, Kim‐Lim Tan, Joseph Kee-Ming Sia et al. · International Journal of Educational Management · 2020 · 28 citations

Education, Higher Education, Comparative Higher Education +11

Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?

Kim‐Lim Tan, Ivy S.H. Hii, Xin‐Jean Lim et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 27 citations

Business, Marketing, Social Psychology +16