Concepedia

Sami Rusthollkarhu

SR

2

Publications

166

Citations

2

H-Index

2020

Active since

Affiliations

Tampere University(Current)

Sami Rusthollkarhu is an author at Tampere University specializing in marketing insights, management, and marketing.

Top concepts

BusinessMarketingManagementDigital MarketingMarketing InsightsBusiness OperationsBusiness-to-consumer MarketingValue TheoryMarket DesignCustomer Journey

Publications per year

2020–2022

2

Publications

2

Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools

Sami Rusthollkarhu, Sebastian Toukola, Leena Aarikka‐Stenroos et al. · Industrial Marketing Management · 2022 · 115 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +23

Value (co-)creation in B2B sales ecosystems

Sami Rusthollkarhu, Pia Hautamäki, Leena Aarikka‐Stenroos · Journal of Business and Industrial Marketing · 2020 · 51 citations · Full text

Business-to-business Research, Digital Marketing, B2b Sales +16

Rows per page

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