Carsten Lund Pedersen

Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future

Thomas Ritter, Carsten Lund Pedersen · Industrial Marketing Management · 2019 · 762 citations · Full text

Business, Marketing, Marketing Management +16

Analyzing the impact of the coronavirus crisis on business models

Thomas Ritter, Carsten Lund Pedersen · Industrial Marketing Management · 2020 · 264 citations · Full text

Business, Strategic Management, Strategy +14

Managing through a crisis: Managerial implications for business-to-business firms

Carsten Lund Pedersen, Thomas Ritter, C. Anthony Di Benedetto · Industrial Marketing Management · 2020 · 145 citations · Full text

Management, Business Administration, Strategic Management +14

Empathy‐based marketing

Carsten Lund Pedersen · Psychology and Marketing · 2021 · 64 citations

Business, Marketing, Marketing Management +6

Preparing Your Business for a Post-pandemic World

Carsten Lund Pedersen, Thomas Ritter · 2020 · 34 citations

Planning, Risk Management, Crisis Management +6