Concepedia

František Milichovský

FM

6

Publications

110

Citations

6

H-Index

2011

Active since

Affiliations

Brno University of Technology(Current)

František Milichovský is an author at Brno University of Technology specializing in strategic management, management, and marketing.

Top concepts

BusinessMarketingManagementStrategic ManagementBusiness StrategyMarketing StrategyMarketing ManagementCustomer SatisfactionHuman ResourcesMarketing Analytics

Publications per year

2011–2021

6

Publications

6

Marketing effectiveness: Metrics for effective strategic marketing

František Milichovský, Iveta Šimberová · Engineering Economics · 2015 · 29 citations · Full text

The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance

Piotr Hadrian, František Milichovský, Pavel Mráček · Sustainability · 2021 · 22 citations · Full text

Marketing Analytics, Customer Satisfaction, Email Questionnaire +20

Ways of Using Guerrilla Marketing in SMEs

Ludmila Navrátilová, František Milichovský · Procedia - Social and Behavioral Sciences · 2015 · 16 citations · Full text

Relationship Marketing, Small Business Marketing, Advertising +14

MARKETING EFFECTIVENESS BY WAY OF METRICS

Marek Solčanský, Lucie Sychrová, František Milichovský · 2011 · 16 citations

Marketing Analytics, Customer Satisfaction, Financial Metrics +15

Successful innovation by motivation

Petra Koudelková, František Milichovský · Verslas teorija ir praktika · 2015 · 15 citations · Full text

Organizational Characteristic, Entrepreneurial Motivation, Human Resource Management +16

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