Concepedia
Statistics
Publications
1
Citations
21
H-Index
Active since
1998
Eric Marder is an author specializing in consumer purchase behavior modeling, customer churn modeling, and customer engagement.
Publications per year
1998–1998
The Laws of Choice: Predicting Customer Behavior
James Agarwal, Collin Carbno, Eric Marder · Journal of Marketing Research · 1998 · 21 citations
Business, Marketing, Marketing Management +12
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