Concepedia

Jaroslav Světlík

JS

3

Publications

97

Citations

3

H-Index

2005

Active since

Affiliations

Mendel University in Brno(Current)

Jaroslav Světlík is an author at Mendel University in Brno specializing in management, marketing, and marketing strategy.

Top concepts

MarketingManagementMarketing StrategyBusinessAdvertisingSocial MediaConsumer ResearchDigital MarketingInteractive MarketingInternational Marketing

Publications per year

2005–2020

3

Publications

3

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Mehmet Civelek, Krzysztof Gajdka, Jaroslav Světlík et al. · Equilibrium Quarterly Journal of Economics and Economic Policy · 2020 · 74 citations · Full text

Marketing, Online Customer Behavior, Social Media +15

Marketing - cesta k trhu.

Jaroslav Světlík · 2005 · 12 citations

Cesta K Trhu, Management, Marketing Theory +2

Factors influencing consumer behaviour in market vegetables in Yemen

Tarish H. Al-Gahaifi, Jaroslav Světlík · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2014 · 11 citations · Full text

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