Krzysztof Gajdka - Concepedia

Author

Krzysztof Gajdka

Also Known As

Krzysztof Gajdka

Publications

149

Citations

H-Index

Concepts

All Affiliations

Krzysztof Gajdka is an author at University of Ostrava specializing in management, marketing, and interactive marketing.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	130
2	Marketing	4	4	130
3	Business	3	3	115
4	Communication	2	2	42
5	Arts	1	1	15

Krzysztof Gajdka

Publications

130

Citations

H-Index

Page 1

	Year	Citations
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs Mehmet Civelek, Krzysztof Gajdka, Jaroslav Světlík, Equilibrium Quarterly Journal of Economics and Economic Policy MarketingOnline Customer BehaviorSocial MediaDigital MarketingInternational Marketing	2020	74
Promoting Sustainable Tourist Behavior through Promotional Marketing Niranjan Devkota, Krzysztof Gajdka, Roshan Siwakoti, Journal of Tourism and Services Customer SatisfactionDestination MarketingSocial MediaPromotional MarketingTourism Marketing	2023	27
ENGAGING CUSTOMERS ON FACEBOOK COFFEE SHOPS' BRAND-FAN PAGES Lucia Ferenčáková, Krzysztof Gajdka, Václav Nétek, International Journal of Entrepreneurial Knowledge Customer SatisfactionSocial Medium MonitoringDigital MarketingConsumer ResearchBrand-fan Pages	2020	15
Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs Mehmet Civelek, Michal Červinka, Krzysztof Gajdka, Management & Marketing Innovation AdoptionDigital MarketingMedia InnovationInnovation ManagementCommunication Tools	2021	14

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