Concepedia

Krzysztof Gajdka

KG

4

Publications

130

Citations

4

H-Index

2020

Active since

Affiliations

University of Ostrava(Current)

Krzysztof Gajdka is an author at University of Ostrava specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementSocial MediaInteractive MarketingBusinessDigital MarketingMarketing StrategyMarketing CommunicationAdvertisingCommunication

Publications per year

2020–2023

4

Publications

4

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Mehmet Civelek, Krzysztof Gajdka, Jaroslav Světlík et al. · Equilibrium Quarterly Journal of Economics and Economic Policy · 2020 · 74 citations · Full text

Marketing, Online Customer Behavior, Social Media +15

Promoting Sustainable Tourist Behavior through Promotional Marketing

Niranjan Devkota, Krzysztof Gajdka, Roshan Siwakoti et al. · Journal of Tourism and Services · 2023 · 27 citations · Full text

Customer Satisfaction, Destination Marketing, Social Media +15

ENGAGING CUSTOMERS ON FACEBOOK COFFEE SHOPS' BRAND-FAN PAGES

Lucia Ferenčáková, Krzysztof Gajdka, Václav Nétek et al. · International Journal of Entrepreneurial Knowledge · 2020 · 15 citations · Full text

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +26

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Mehmet Civelek, Michal Červinka, Krzysztof Gajdka et al. · Management & Marketing · 2021 · 14 citations · Full text

Innovation Adoption, Digital Marketing, Media Innovation +18

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