Natasha Moorhouse

Virtual reality consumer experience escapes: preparing for the metaverse

Dai‐In Danny Han, Yoy Bergs, Natasha Moorhouse · Virtual Reality · 2022 · 292 citations

Engineering, Metaverse, Interactive Marketing +8

An experiential view to children learning in museums with Augmented Reality

Natasha Moorhouse, M. Claudia tom Dieck, Timothy Jung · Museum Management and Curatorship · 2019 · 112 citations

Cultural Heritage, Education, Virtual Museum +19

Tourists’ virtual reality adoption: an exploratory study from Lake District National Park

Dario tom Dieck, M. Claudia tom Dieck, Timothy Jung et al. · Leisure Studies · 2018 · 111 citations · Full text

Exploratory Study, Tourism Management, Digital Marketing +18

Tourists' experience of Virtual Reality applications

Timothy Jung, M. Claudia tom Dieck, Natasha Moorhouse et al. · 2017 · 100 citations

Culture, Engineering, Virtual Reality +12

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

Sujin Bae, Timothy Jung, Natasha Moorhouse et al. · Sustainability · 2020 · 100 citations · Full text

Customer Satisfaction, Digital Marketing, Mixed Reality +22