Rajat K. Baisya

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Publications

Citations

290

H-Index

Active since

2004

Affiliations

Indian Institute of Technology Delhi(Current)

Institute of Management Technology

Rajat K. Baisya is an author at Indian Institute of Technology Delhi specializing in consumer behavior, measurement system implementation, and social sciences.

Publications per year

2004–2010

Publications

Analysis of interactions among the variables of supply chain performance measurement system implementation

Parikshit Charan, Ravi Shankar, Rajat K. Baisya · Business Process Management Journal · 2008 · 161 citations

Management, Information Systems, Supply Chain Management +13

Television advertisements and children's buying behaviour

Pankaj Priya, Rajat K. Baisya, Seema Sharma · Marketing Intelligence & Planning · 2010 · 51 citations

Social Sciences, Communication, Social Psychology +13

Modelling the barriers of Supply Chain Performance Measurement System implementation in the Indian automobile supply chain

Parikshit Charan, Ravi Shankar, Rajat K. Baisya · International Journal of Logistics Systems and Management · 2009 · 32 citations

Management, Operations Management, Supply Chain Management +9

The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India

Somnath Chakrabarti, Rajat K. Baisya · International Journal of Consumer Studies · 2009 · 21 citations

Business, Marketing, Marketing Management +13

Diffusion of mobile communications: Application of bass diffusion model to BRIC countries

Ashish Kumar, Rajat K. Baisya, Ravi Shankar et al. · Journal of Scientific & Industrial Research · 2007 · 14 citations · Full text

Social Sciences, Business Economics, Economics +13

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