Concepedia

Bjöm Wootz

BW

1

Publications

19

Citations

1

H-Index

1979

Active since

Affiliations

Uppsala University(Current)

Bjöm Wootz is an author at Uppsala University specializing in business, customer satisfaction, and marketing strategy.

Top concepts

BusinessMarketingManagementBusiness StrategyMarketing StrategyMarketing ManagementCustomer SatisfactionIndustrial OrganizationInternational Marketing

Publications per year

1979–1979

1

Publications

1

Industrial Marketing as an Organizational Problem: A Case Study

Håkan Håkansson, Bjöm Wootz, Owe Andersson et al. · European Journal of Marketing · 1979 · 19 citations

Customer Satisfaction, Marketing Function, International Marketing +10

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