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Sunny Vijay Arora

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1

Publications

45

Citations

1

H-Index

2015

Active since

Affiliations

Indian Institute of Technology Bombay(Current)

Sunny Vijay Arora is an author at Indian Institute of Technology Bombay specializing in advertising, brand equity, and brand awareness.

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Publications per year

2015–2015

1

Publications

1

A comprehensive framework of brand name classification

Sunny Vijay Arora, Arti D. Kalro, Dinesh Sharma · Journal of Brand Management · 2015 · 45 citations

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