Concepedia

Tra My Nguyen

TM

2

Publications

25

Citations

2

H-Index

2023

Active since

Affiliations

University of Economics Ho Chi Minh City(Current)

Tra My Nguyen is an author at University of Economics Ho Chi Minh City specializing in engineering, social network analysis, and social computing.

Top concepts

CultureBusinessMarketingManagementAdvertisingEngineeringData ScienceSemantic WebCommunicationBrand Activism

Publications per year

2023–2024

2

Publications

2

Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities

Hai‐Ninh Do, Ngoc Bich, Tra My Nguyen et al. · Journal of Promotion Management · 2024 · 13 citations

Customer Satisfaction, Digital Marketing, Consumer Research +21

SocioPedia+: a visual analytics system for social knowledge graph-based event exploration

Tra My Nguyen, Hong-Woo Chun, Myunggwon Hwang et al. · PeerJ Computer Science · 2023 · 12 citations · Full text

Engineering, Communication, Semantic Web +17

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