Concepedia
3
Publications
82
Citations
H-Index
2020
Active since
Affiliations
University of Economics Ho Chi Minh City(Current)
Ngoc Bich is an author at University of Economics Ho Chi Minh City specializing in culture, management, and technology.
Top concepts
DesignCultureFintechLearningEducationMarketingCurriculumManagementTechnologyAdvertising
Publications per year
2020–2024
3How do constructivism learning environments generate better motivation and learning strategies? The Design Science Approach
Hai‐Ninh Do, Ngoc Bich, Minh Hue Nguyen · Heliyon · 2023 · 47 citations · Full text
Educational Psychology, Education, Instructional Design +16
An investigation of Generation Z's Intention to use Electronic Wallet in Vietnam
Ngoc Bich, Hai‐Ninh Do · Journal of Distribution Science · 2020 · 22 citations · Full text
Fintech, East Asian Studies, Generation Z +2
Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities
Hai‐Ninh Do, Ngoc Bich, Tra My Nguyen et al. · Journal of Promotion Management · 2024 · 13 citations
Customer Satisfaction, Digital Marketing, Consumer Research +21
Rows per page
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