Susan A. Duffy

Lexical complexity and fixation times in reading: Effects of word frequency, verb complexity, and lexical ambiguity

Keith Rayner, Susan A. Duffy · Memory & Cognition · 1986 · 1.3K citations · Full text

Cognitive Linguistics, Syntax, Cognitive Science +12

Lexical ambiguity and fixation times in reading

Susan A. Duffy, Robin K. Morris, Keith Rayner · Journal of Memory and Language · 1988 · 738 citations

Syntax, Reading, Psycholinguistics +7

Integrating text and pictorial information: Eye movements when looking at print advertisements.

Keith Rayner, Caren M. Rotello, Andrew Stewart et al. · Journal of Experimental Psychology Applied · 2001 · 340 citations

Targeted Advertising, Consumer Research, Communication +19

Degree of causal relatedness and memory

Jerome L. Myers, Makiko Shinjo, Susan A. Duffy · Journal of Memory and Language · 1987 · 270 citations

Cognitive Science, Associative Memory (Psychology), Causal Relatedness +9

Integrating text and pictorial information: Eye movements when looking at print advertisements.

Keith Rayner, Caren M. Rotello, Andrew Stewart et al. · Journal of Experimental Psychology Applied · 2001 · 248 citations

Visual Design, Eye Movements, Visual Language +10