Concepedia

Erick Setiadi

ES

1

Publications

13

Citations

1

H-Index

2018

Active since

Affiliations

Petra Christian University(Current)

Erick Setiadi is an author at Petra Christian University specializing in customer satisfaction, international marketing, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionInternational Marketing

Publications per year

2018–2018

1

Publications

1

The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling

Erick Setiadi, Michael Adiwijaya, Hartono Subagio · Petra International Journal of Business Studies · 2018 · 13 citations · Full text

Customer Satisfaction, Brand Equity, International Marketing +12

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