Michael Adiwijaya

The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia

Halimin Herjanto, Michael Adiwijaya, Elizabeth Wijaya et al. · Organizations and Markets in Emerging Economies · 2020 · 46 citations · Full text

The Influence of the Morale and the Commitment of Administration Staff Towards the Organizational Citizenship Behavior and its Impact Towards Service Quality Performance at Private Universities in Surabaya-Indonesia

Sundring Pantja Djati, Michael Adiwijaya · Jurnal Akuntansi dan Keuangan (Institute of Research and Community Outreach Petra Christian University) · 2009 · 34 citations · Full text

The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya

Ervina Fernandes, Hatane Semuel, Michael Adiwijaya · Petra International Journal of Business Studies · 2020 · 34 citations · Full text

The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya

Fabrianne Setiawati Sudono, Michael Adiwijaya, Hotlan Siagian · Petra International Journal of Business Studies · 2020 · 23 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling

Erick Setiadi, Michael Adiwijaya, Hartono Subagio · Petra International Journal of Business Studies · 2018 · 13 citations · Full text

Customer Satisfaction, Brand Equity, International Marketing +12