Concepedia
Statistics
Publications
1
Citations
16
H-Index
Active since
1956
Harold E. Green is an author specializing in consumer decision making, behavioral economics, and purchase intention.
Top concepts
BusinessEconomicsMarketingManagementConsumer TheoryConsumer BehaviorConsumer ResearchBehavioral SciencePurchase IntentionConsumer Motivation
Publications per year
1956–1956
Consumer Behavior: Vol. II, the Life Cycle and Consumer Behavior
Harold E. Green, Lincoln Clark · Journal of Marketing · 1956 · 16 citations
Consumer Motivation, Consumer Study, Consumer Research +17
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