Concepedia

Miroslav Karlíček

MK

Statistics

Publications

4

Citations

70

H-Index

4

Active since

2010

Affiliations

Prague University of Economics and Business(Current)

Miroslav Karlíček is an author at Prague University of Economics and Business specializing in marketing, audience studies, and business.

Publications per year

2010–2016

4

Publications

4

The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement

Tetyana Kuvita, Miroslav Karlíček · Central European Business Review · 2014 · 25 citations · Full text

Business, Marketing, Psychology +10

Social Media Engagement of Berlin and Prague Museums

Bojana Suzić, Miroslav Karlíček, Václav Stříteský · The Journal of Arts Management Law and Society · 2016 · 22 citations

Social Sciences, Communication, Audience Studies +16

Word-of-Mouth Marketing: An Integrated Model

Miroslav Karlíček, Ivan Tomek, M. Křížek · Ekonomika a Management · 2010 · 13 citations

Business, Marketing, Marketing Management +12

Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations

Zuzana Chytková, Jitka Černá, Miroslav Karlíček · Journal of Competitiveness · 2012 · 10 citations · Full text

Social Sciences, Marketing, Performing Arts +12

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