Concepedia
Statistics
Publications
8
Citations
231
H-Index
Active since
1994
Affiliations
University of Wisconsin–Oshkosh(Current)
Syracuse University
James C. Tsao is an author at University of Wisconsin–Oshkosh specializing in business, advertising, and marketing.
Publications per year
1994–2012
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information
James C. Tsao, Stanley D. Sibley · Journal of Advertising Research · 2004 · 55 citations
Business, Communication, Marketing +16
To Give or Not to Give: Factors Determining Alumni Intent to Make Donations as a PR Outcome
James C. Tsao, Gary Coll · Journalism & Mass Communication Educator · 2004 · 54 citations
Public Affairs, Communication, Higher Education +14
Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective
James C. Tsao, Stanley D. Sibley · Journalism & Mass Communication Quarterly · 2004 · 27 citations
Business, Communication, Marketing +14
Motivations for Gratifications of Digital Music Piracy Among College Students
Brian Sheehan, James C. Tsao, Sung-Un Yang · Atlantic Journal of Communication · 2010 · 23 citations
Social Sciences, Economics, Sociology +12
Informational and Symbolic Content of over-the-Counter Drug Advertising on Television
James C. Tsao · Journal of Drug Education · 1997 · 20 citations
Business, Communication, Marketing +15
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