Concepedia
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Publications
1
Citations
422
H-Index
Active since
1985
Nancy P. Norton is an author specializing in advertising, advertising effectiveness, and marketing communication.
Top concepts
MarketingManagementPersuasionAdvertisingPublic OpinionSocial MarketingConsumer BehaviorConsumer ResearchMarketing CommunicationAdvertising Effectiveness
Publications per year
1985–1985
Advertising, the uneasy persuasion: Its dubious impact on American Society
Nancy P. Norton · Business Horizons · 1985 · 422 citations
Marketing, Targeted Advertising, Management +11
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