Kate T. Luong

Advocacy messages about climate and health are more effective when they include information about risks, solutions, and a normative appeal: Evidence from a conjoint experiment

John Kotcher, Lauren Feldman, Kate T. Luong et al. · The Journal of Climate Change and Health · 2021 · 54 citations · Full text

Visual Cancer Communication on Social Media: An Examination of Content and Effects of #Melanomasucks

Hyunyi Cho, Nathan Silver, Kilhoe Na et al. · Journal of Medical Internet Research · 2018 · 53 citations · Full text

Promoting Persuasion With Ideologically Tailored Science Messages: A Novel Approach to Research on Emphasis Framing

Kate T. Luong, R. Garrett, Michael D. Slater · Science Communication · 2019 · 39 citations

Argumentation Analysis, Novel Approach, Science Ethic +17

Can the Media Help Women Be Better at Math? Stereotype Threat, Selective Exposure, Media Effects, and Women's Math Performance

Kate T. Luong, Silvia Knobloch‐Westerwick · Human Communication Research · 2016 · 26 citations · Full text

Gendered Perception, Math Performance, Social Psychology +17

Superstars within reach: The role of perceived attainability and role congruity in media role models on women's social comparisons

Kate T. Luong, Silvia Knobloch‐Westerwick, Stefan Niewiesk · Communication Monographs · 2019 · 22 citations

Gendered Perception, Social Psychology, Social Influence +22