Samuel Yaw Kusi

How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

Samuel Yaw Kusi, Peter Gabrielsson, Carsten Baumgarth · Journal of World Business · 2022 · 39 citations · Full text

Business, Marketing, Marketing Management +10

Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance

Samuel Yaw Kusi, Peter Gabrielsson, Minnie Kontkanen · International Business Review · 2021 · 38 citations · Full text

Business, International Business, Marketing +16

Entrepreneurial curiosity and firm innovation: Exploring the mediating role of information search in new technology ventures

Samuel Adomako, Samuel Yaw Kusi, Mujtaba Ahsan et al. · Journal of Business Research · 2024 · 15 citations · Full text

Business, Entrepreneurship, Innovation Management +13

What drives SME export intensity in transition economies? The role of infrastructure, digitalisation and innovation capabilities

Jude N. Edeh, Adeniyi D. Olarewaju, Samuel Yaw Kusi · Technological Forecasting and Social Change · 2025 · 11 citations · Full text

Business, International Business, Strategy +16