Concepedia

Venu Gopal Rao

VG

3

Publications

68

Citations

3

H-Index

2004

Active since

Affiliations

Institute of Chartered Financial Analysts of India(Current)

Venu Gopal Rao is an author at Institute of Chartered Financial Analysts of India specializing in business, consumer behavior, and marketing insights.

Top concepts

Publications per year

2004–2014

3

Publications

3

Perceived benefits of customer loyalty programs: validating the scale in the Indian context

Sunny Bose, Venu Gopal Rao · Management and Marketing · 2011 · 34 citations

, , +21

Tungsten Heavy Alloy For Defence Applications

Aman Arora, Venu Gopal Rao · Materials Technology · 2004 · 24 citations

, , +10

Consumer Confusion in Mobile Application Buying

Tathagata Ghosh, Venu Gopal Rao · International Journal of E-Business Research · 2014 · 10 citations · Full text

, , +25

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