Concepedia
Statistics
Publications
4
Citations
214
H-Index
Active since
2008
Affiliations
The University of Texas at Dallas(Current)
University of Alberta
Kursad Asdemir is an author at The University of Texas at Dallas specializing in business, management, and advertising.
Top concepts
BusinessMarketingManagementAdvertisingMarket DesignInteractive MarketingExperimental EconomicsEconomicsJournalismEngineering
Publications per year
2008–2011
Dynamic pricing of multiple home delivery options
Kursad Asdemir, Varghese S. Jacob, Ramayya Krishnan · European Journal of Operational Research · 2008 · 92 citations
Mathematical Programming, Option Pricing, Dynamic Pricing +5
Pricing Models for Online Advertising: CPM vs. CPC
Kursad Asdemir, Nanda Kumar, Varghese S. Jacob · Information Systems Research · 2011 · 76 citations
Economics, Advertising, Consumer Uncertainty +13
An Economic Model of Click Fraud in Publisher Networks
Kursad Asdemir, Özden Yurtseven, Moin A. Yahya · International Journal of Electronic Commerce · 2008 · 28 citations
Fraud Detection, Search Engine Optimization, Targeted Advertising +16
A dynamic model of bidding patterns in sponsored search auctions
Kursad Asdemir · Information Technology and Management · 2010 · 18 citations
Sponsored Search Auctions, Electronic Auction, Advertising +12
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