Alexander J. Kotouc - Concepedia

Author

Alexander J. Kotouc

Also Known As

Alexander J. Kotouc, Alexander Kotouc

Publications

143

Citations

H-Index

Concepts

All Affiliations

Alexander J. Kotouc is an author at University of St.Gallen specializing in consumer behavior, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	126
2	Marketing	2	2	126
3	Business	1	1	55
4	Social Sciences	1	1	55
5	Behavioral Sciences	1	1	71

Alexander J. Kotouc

Publications

126

Citations

H-Index

Page 1

	Year	Citations
What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category Johannes Bauer, Alexander J. Kotouc, Thomas Rudolph Journal of Retailing and Consumer Services Consumer Decision MakingConsumer UncertaintyBehavioral SciencesConsumer ScienceGrocery Category	2011	71
Scale Development for Consumer Confusion M. Schweizer, Alexander J. Kotouc Alexandria (UniSG) (University of St.Gallen) Customer SatisfactionFocus GroupsBehavioral Decision MakingConsumer ConfusionConsumer Study	2006	55

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