Concepedia

Mirtha Carrero

MC

2

Publications

281

Citations

2

H-Index

2007

Active since

Affiliations

Universidad de Valladolid(Current)

Mirtha Carrero is an author at Universidad de Valladolid specializing in consumer behavior, management, and marketing.

Top concepts

BusinessMarketingManagementService QualityConsumer BehaviorConsumer ResearchConsumer UncertaintyCustomer SatisfactionHospitality MarketingConsumer Decision Making

Publications per year

2007–2007

2

Publications

2

The mediating effect of satisfaction on consumers' switching intention

Carmen Antón Martín, Carmen Camarero Izquierdo, Mirtha Carrero · Psychology and Marketing · 2007 · 157 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +17

Analysing firms' failures as determinants of consumer switching intentions

Carmen Antón Martín, Carmen Camarero Izquierdo, Mirtha Carrero · European Journal of Marketing · 2007 · 124 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +17

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