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Yuwei Luo

YL

1

Publications

133

Citations

1

H-Index

2020

Active since

Affiliations

Sapienza University of Rome(Current)

Yuwei Luo is an author at Sapienza University of Rome specializing in consumer research, consumer behavior, and digital marketing.

ORCID

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Publications per year

2020–2020

1

Publications

1

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Yanhui Mao, Yao Lai, Yuwei Luo et al. · Sustainability · 2020 · 133 citations · Full text

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