Concepedia

Lailatul Faizah Abu Hassan

LF

6

Publications

228

Citations

6

H-Index

2014

Active since

Affiliations

Universiti Teknologi MARA(Current)

Lailatul Faizah Abu Hassan is an author at Universiti Teknologi MARA specializing in interactive marketing, customer satisfaction, and management.

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Top concepts

Publications per year

2014–2020

6

Publications

6

The Relationship Between Marketing Mix And Customer Loyalty In Hijab Industry: The Mediating Effect Of Customer Satisfaction

Norsyaheera Abd Wahab, Lailatul Faizah Abu Hassan, Siti Asiah Md. Shahid et al. · Procedia Economics and Finance · 2016 · 106 citations · Full text

Modeling the contingent role of technological optimism on customer satisfaction with self-service technologies

Abdul Kadir Othman, Muhammad Iskandar Hamzah, Lailatul Faizah Abu Hassan · Journal of Enterprise Information Management · 2020 · 41 citations

, , +17

The Influence of Social Commerce Factors on Customer Intention to Purchase

Abdul Kadir Othman, Lailatul Faizah Abu Hassan, Muhammad Iskandar Hamzah et al. · Asian Themes in Social Sciences Research · 2019 · 23 citations · Full text

Determinant of Customer Loyalty in Malaysian Takaful Industry

Lailatul Faizah Abu Hassan, Wan Jamaliah Wan Jusoh, Zarinah Hamid · Procedia - Social and Behavioral Sciences · 2014 · 22 citations · Full text

FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN USING E-COMMERCE

Abdul Kadir Othman, Lailatul Faizah Abu Hassan, M A Ibrahim et al. · 2020 · 18 citations

, , +14

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