Concepedia

Markus Reisinger

MR

28

Publications

1.1K

Citations

19

H-Index

2004

Active since

Affiliations

Frankfurt School of Finance & Management(Current)

WHU – Otto Beisheim School of Management

Ifo Institute for Economic Research

Ludwig-Maximilians-Universität München

Centre for Studies in Economics and Finance

Markus Reisinger is an author at Frankfurt School of Finance & Management specializing in economics, business, and marketing.

Top concepts

BusinessEconomicsMarketingLawEconomic AnalysisAntitrust EnforcementCompetition PolicyIndustrial OrganizationManagementAntitrust

Publications per year

2004–2022

28

Publications

28

Either or Both Competition: A “Two-Sided” Theory of Advertising with Overlapping Viewerships

Attila Ambrus, Emilio Calvano, Markus Reisinger · American Economic Journal Microeconomics · 2016 · 135 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +19

Segmentation versus Agglomeration: Competition between Platforms with Competitive Sellers

Heiko Karle, Martin Peitz, Markus Reisinger · Journal of Political Economy · 2019 · 112 citations

Economics, Segmentation Versus Agglomeration, Competition Policy +13

Platform competition for advertisers and users in media markets

Markus Reisinger · International Journal of Industrial Organization · 2011 · 103 citations

Advertising, Digital Marketing, Interactive Marketing +5

Two-part tariff competition between two-sided platforms

Markus Reisinger · European Economic Review · 2014 · 62 citations

Economics, Trade, Two-sided Market +4

TWO‐SIDED MARKETS WITH PECUNIARY AND PARTICIPATION EXTERNALITIES<sup>*</sup>

Markus Reisinger, Ludwig Ressner, Richard Schmidtke · Journal of Industrial Economics · 2009 · 54 citations

Marketing, Economics, Advertising +14

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