Concepedia

Mihaela Bucur

MB

4

Publications

106

Citations

4

H-Index

2020

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Mihaela Bucur is an author at Bucharest University of Economic Studies specializing in marketing, marketing strategy, and customer satisfaction.

ORCID

Top concepts

Publications per year

2020–2021

4

Publications

4

Reshaping the Traditional Pattern of Food Consumption in Romania through the Integration of Sustainable Diet Principles. A Qualitative Study

Lelia Voinea, Dorin Vicențiu Popescu, Mihaela Bucur et al. · Sustainability · 2020 · 48 citations · Full text

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Sustainability Barriers and Motivations in Higher Education A Students Perspective

Irina Maiorescu, Gabriel Cristian Sabou, Mihaela Bucur et al. · Amfiteatru Economic · 2020 · 28 citations · Full text

Wearable Technology Adoption Among Romanian Students: A Structural Model Based on TAM

Felea Mihai, Mihaela Bucur, Negrutiu Cristian et al. · Amfiteatru Economic · 2021 · 16 citations · Full text

Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?

Irina Maiorescu, Mihaela Bucur, Bogdan Georgescu et al. · Sustainability · 2020 · 14 citations · Full text

, , +23

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