2
Publications
55
Citations
2
H-Index
2012
Active since
Madiha Munawar is an author specializing in brand equity, brand building, and customer satisfaction.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research
Publications per year
2012–2013
2
2
Rows per page
1–2 of 2