Cecilia Montes Maldonado is an author at North American University specializing in consumer research, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchCultureBusinessAdvertisingCounterfeitingConsumer CultureConsumer BehaviorArts
Publications per year
2004–2006
3
3
Hispanic Attitudes Toward Advergames
Monica D. Hernandez, Sindy Chapa, Michael S. Minor et al. · Journal of Interactive Advertising · 2004 · 102 citations
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1–3 of 3