Concepedia

Cherylynn Becker

CB

8

Publications

309

Citations

8

H-Index

1995

Active since

Affiliations

University of Southern Mississippi(Current)

Washington State University

Cherylynn Becker is an author at University of Southern Mississippi specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCultureConsumer BehaviorCustomer SatisfactionTourismHospitalitySocial SciencesConsumer Research

Publications per year

1995–2015

8

Publications

8

Service Recovery Strategies: The Impact of Cultural Differences

Cherylynn Becker · Journal of Hospitality & Tourism Research · 2000 · 73 citations

Customer Satisfaction, Culture, Relationship Marketing +12

A Pancultural Study of Restaurant Service Expectations in the United States and Hong Kong

Cherylynn Becker, Suzanne K. Murrmann, Kent F. Murrmann et al. · Journal of Hospitality & Tourism Research · 1999 · 62 citations

Customer Satisfaction, Restaurant Service Expectations, Consumer Research +21

The effect of cultural orientation on the service timing preferences of customers in casual dining operations: An exploratory study

Cherylynn Becker, Suzanne K. Murrmann · International Journal of Hospitality Management · 1999 · 47 citations

Exploratory Study, Customer Satisfaction, Culture +12

The underlying dimensions of tipping behavior: An exploration, confirmation, and predictive model

Cherylynn Becker, Gregory T. Bradley, Ken Zantow · International Journal of Hospitality Management · 2011 · 46 citations

Underlying Dimensions, Predictive Model, Behavioral Sciences +15

Do‐It‐Yourself Projects as Path toward Female Empowerment in a Gendered Market Place

Marco Wolf, Pia A. Albinsson, Cherylynn Becker · Psychology and Marketing · 2015 · 33 citations

Women Empowerment, Education, Gendered Market Place +21

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