Concepedia
Statistics
Publications
5
Citations
100
H-Index
Active since
2017
Affiliations
Ho Chi Minh University of Banking(Current)
Ho Chi Minh City Open University
Lê Nguyên Hoang is an author at Ho Chi Minh University of Banking specializing in business, engineering, and brand equity.
Top concepts
BusinessFinanceBrandingEconomicsMarketingManagementAdvertisingEngineeringGame TheoryBrand Equity
Publications per year
2017–2023
A moderated mediation model of situational context and brand image for online purchases using eWOM
Lê Nguyên Hoang, Lê Thanh Tùng · Journal of Product & Brand Management · 2022 · 33 citations
Customer Satisfaction, Digital Marketing, Consumer Research +26
Impact of R&D expenditure on economic growth: evidence from emerging economies
Lê Thanh Tùng, Lê Nguyên Hoang · Journal of Science and Technology Policy Management · 2023 · 31 citations
Economic Development, Development Economics, Endogenous Growth Theory +17
Strategy-proofness of the randomized Condorcet voting system
Lê Nguyên Hoang · Social Choice and Welfare · 2017 · 14 citations
Engineering, Computational Social Choice, Game Theory +6
The second-stage moderating role of situational context on the relationships between eWOM and online purchase behaviour
Lê Nguyên Hoang, Lê Thanh Tùng · Behaviour and Information Technology · 2022 · 11 citations
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Lê Nguyên Hoang, Lê Thanh Tùng · Journal of Advances in Management Research · 2023 · 11 citations
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