Statistics
Publications
1
Citations
12
H-Index
1
Active since
2008
Affiliations
National Taipei University(Current)
Kaisheng M. Wang is an author at National Taipei University specializing in brand personality measurement, brand management, and marketing management.
Publications per year
2008–2008
1
1
Building Online Brand Perceptual Map
I‐Ping Chiang, Chih-Ying Lin, Kaisheng M. Wang · CyberPsychology & Behavior · 2008 · 12 citations
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