Concepedia

John Gattorna

JG

Statistics

Publications

12

Citations

571

H-Index

11

Active since

1978

Affiliations

Cranfield University(Current)

University of Wollongong

John Gattorna is an author at Cranfield University specializing in business, supply chain management, and marketing.

Top concepts

BusinessSupply Chain ManagementMarketingManagementSupply ChainLogisticsStrategic ManagementBusiness StrategySupply Chain DesignGlobal Supply Chains

Publications per year

1978–2014

12

Publications

12

Supply chain cost management and value-based pricing

Martin Christopher, John Gattorna · Industrial Marketing Management · 2005 · 198 citations

Dynamic Pricing, Business, Supply Chain +7

Customer segmentation based on buying and returning behaviour

Klas Hjort, Björn Lantz, Dag Ericsson et al. · International Journal of Physical Distribution & Logistics Management · 2013 · 68 citations

Customer Satisfaction, Customer Profiling, Consumer Research +20

Effective Logistics Management

John Gattorna, Abby Day, John Hargreaves · Logistics Information Management · 1991 · 65 citations

Logistics Processes, Engineering, Logistics Optimization +16

Channels of Distribution Conceptualisation: A State‐of‐the Art Review

John Gattorna · European Journal of Marketing · 1978 · 60 citations

Entertainment Marketing, Brand Strategy, Multichannel Marketing +20

Realities of Supply Chain Collaboration

Paul Kampstra, J. Ashayeri, John Gattorna · SSRN Electronic Journal · 2006 · 50 citations · Full text

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